Mar 26, 2019
The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move
Most marketers find it trivial but the benefits of having a clean and simple webpage URL can make a world of a difference. Learn 6 valuable & actionable tips so you can get the most search engine juice out of this sweet piece of digital real estate.
Show Notes
Microsoft Research: Domain Bias In Web Search: https://www.microsoft.com/en-us/research/publication/domain-bias-in-web-search/?from=http%3A%2F%2Fresearch.microsoft.com%2Fpubs%2F155941%2Fdomainbias.pdf
Rand Fishkin's 15 SEO Best Practices for Structuring URLs: https://moz.com/blog/15-seo-best-practices-for-structuring-urls
Liberman Technologies with some URL gold: https://www.ltnow.com/importance-url-structure/
https://jakubkubicka.com/url-structure/