Dec 16, 2021
Brian Marcus is a thought leader in affiliate and partner marketing and has been @ some of the largest brands, Google & eBay.
Although he currently is a Senior Director of Product Growth @ impact.com, he's had a career of bringing performance marketing CHOPS to every brand he's joined.
Over the course of 10 years, Brian has built entire marketing programs, lead teams who managed >1,000 Advertiser Affiliate programs, authored The Ultimate Guide To Partner Marketing, and was named one of PerformanceIn's "Top 50" most influential performance marketing leaders of 2020.
This conversation was…extremely interesting!
Brian dug into so much around a DIGITAL marketplace and how there is so much open territory in the affiliate/partner marketing universe. You can tell he's taught/enjoys teaching, by the way he tells stories & provides explanations.
We dive deep into…the "digital" marketplace being built @ impact.com, getting brands (demand) to join a digital marketplace 1st, the evolution of the affiliate space, creating MORE supply to balance the supply/demand power dynamics, and so much more.
This episode is particularly valuable for someone who wants to learn about digital marketplaces, but don't know where to start, or executives or startup founders who want to leverage an incredible "3rd, hidden giant" outside of the 2 behemoth's of Google ads & Facebook ads, at an incredible CPA & CVR.
BON APPETIT, listeners! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review! You can also find show notes @ https://jakubkubicka.com/brian-marcus