Mar 19, 2019
The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move
Marketing attribution gives a rebuttal to the quote "1/2 of my advertising is wasted, I just don't know which half." It attributes the ad(s) that lead to a purchase, and assigns a value. So what are all the attribution models and why should you care?
Show Notes
All 11 Marketing Attribution Models, Explained: https://www.bizible.com/blog/marketing-attribution-models-complete-list
Linear Attribution explained: https://neilpatel.com/blog/last-touch-attribution-lies/
Episode in blog format: https://jakubkubicka.com/attribution/