Feb 6, 2024
Bam! This was a very special episode that dare we say could be considered the new Impossible Foods of CPG? Join the regeneration and learn more about what exactly planet-based foods are with Chris Langwallner, the creator of the bamnut And CEO of WhatIfFoods.
Chris is a food seasoning guru and industry veteran who had a chance encounter that led him to an absolutely magical plant, the Bambara groundnut, that could both grow in AND regenerate dead soil.
Fast forward 4 years later and WhatIfFoods staple products, instant noodles & bamnut milk (think of oat milk but wayyy better for the environment & your body), are in hundreds of grocery stores across America.
We dive deep into how Chris borrowed an innovation from the toilet paper industry to make their instant noodles healthier, what regenerative capitalism is, how to market to a Gen Z target audience, and the positive feedback loop the bamnut is creating in West Africa for farmers, by doubling the revenue potential of their soil.
Check out https://climatemayhem.com/chris for show notes.
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With Jakub Kubicka on Twitter
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