May 30, 2019
The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move.
Figure out your LTV, uncover your most valuable customer segments,
and so much more with this handy, little marketing tool. If you
need one that is the perfect combo of powerful & quick, the cohort
analysis is the ticket. Get the gist in today's episode.
Show Notes
Joseph Campbell's Hero With A Thousand Faces:
https://www.amazon.com/Thousand-Faces-Collected-Joseph-Campbell/dp/1577315936
Bizible on Cohort Analysis in B2B businesses:
https://www.bizible.com/blog/how-to-cohort-analysis-b2b-marketing
Randomizec Controlled Test defined by MedicineNet:
https://www.medicinenet.com/script/main/art.asp?articlekey=39532
Neil Patel goes deep on LTV (defined):
https://neilpatel.com/blog/how-to-calculate-lifetime-value/
Episode in blog format: https://jakubkubicka.com/cohort/