May 28, 2019
The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move.
As much as paid user acquisition is a saving grace for most B2C
startups, the cost of acquiring will become MORE expensive over
time. Enter engagement and retention marketing, your saving grace
to a very big problem. Learn how in today's episode.
Show Notes
a16z Podcast on User Acquisition:
https://a16z.com/2018/08/08/growth-user-acquisition/
Growth Marketing Thought Leader, Andrew Chen:
https://andrewchen.co/
Episode in blog format: https://jakubkubicka.com/engagement/