May 21, 2019
The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move.
What if I told you there is a method to the madness of Facebook
ads? That there is a simple 3-tier campaign model that can lead to
reaching the right people at the lowest cost, while keeping your
ads from becoming irritating? Learn how in today's episode.
Show Notes
Behavioral Retargeting (Ads) Explained:
https://en.wikipedia.org/wiki/Behavioral_retargeting
Jon Loomer on Facebook's Campaign Budget Optimization:
https://www.jonloomer.com/2018/01/09/facebook-campaign-budget-optimization/
Beginners guide to Facebook Ads:
https://www.facebook.com/business/help/965529646866485
Episode in blog format: https://jakubkubicka.com/facebook-ads/