May 16, 2019
The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move.
Rightly so, the Internet has bred more and more direct marketers.
But if we take a moment to observe a pre-Internet co like Coca
Cola, they transcend their category and embody an emotion at their
very thought. How did they do it? Learn in today's episode.
Show Notes
Shopify on Direct Marketing:
https://www.shopify.com/encyclopedia/direct-marketing
Hubspot on companies with stellar brand marketing:
https://blog.hubspot.com/blog/tabid/6307/bid/34227/15-businesses-to-admire-for-consistent-stellar-branding.aspx
Episode in blog format: https://jakubkubicka.com/branding/